CRM Specialist

Are you a data nerd, excited to get your hands on an extensive database? Would you love to work for a well-known global leader in intimate apparel, swim & resort and sleep? Our client is a well loved New Zealand brand, evolving, with a bold new brand platform and a growing digital-first approach. They are looking for a CRM Specialist to join their team.

They are on a mission to build deeper, more meaningful connections with their customers - and searching for a passionate, data-driven CRM & Loyalty Manager to lead that charge.

This is your chance to own how to keep customers coming back, not just with promotions, but with purpose. You will lead the CRM and loyalty strategy, from high-performing EDMs to smart lifecycle marketing and personalised moments that build lasting relationships.

What you will do:

• Own the CRM strategy - develop segmentation, journeys, and retention plans that keep customers engaged.
• Lead EDMs - deliver campaigns that perform, while bringing the brand to life in every send.
• Level up the loyalty program - build rewards and recognition moments our customers love.
• Optimise through personalisation - use Klaviyo and automation to create tailored, timely interactions.
• Collaborate with eComm, social, creative, and retail - ensuring the full customer journey is connected and cohesive.

What you'll bring:

• 3+ years in CRM, retention or loyalty marketing.
• Proven experience with Klaviyo (ideal) flows, automation, and performance analytics.
• A data-led, customer-obsessed mindset.
• A strong grasp of segmentation, personalisation, and customer journey design.
• Bonus points for experience in Shopify and loyalty tools.

This is a tight-knit, collaborative team with big ambitions and plenty of opportunity to grow within the role.

They offer 2 days/week wfh, paid day off for your birthday, summer hours to enjoy longer weekends, and generous staff discounts.

If you are ready to turn insight into action and build a customer experience that truly connects, apply now.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.