Ecommerce & Digital Director

Our client is a global luxury fragrance brand who are looking for an intermediary hands-on, executional Ecommerce & Digital Director to drive the growth, performance, and optimization for their ecommerce business. This contract role sits within a small but growing team, requiring a digital leader who is both strategic and highly execution-focused—comfortable developing high-level global strategies while also executing, testing, and optimizing digital initiatives in real time.

With a deep understanding of luxury brand positioning, customer acquisition, and high-end consumer behavior, you will oversee end-to-end ecommerce operations, performance marketing, CRM management, and additional revenue streams, ensuring sustained revenue growth and profitability.

Key Responsibilities:
Ecommerce Growth, Customer Acquisition & Revenue Strategy

• Develop and execute a revenue-driven ecommerce strategy (AU, EU, US, UK), ensuring sales growth, retention, and profitability.
• Lead customer acquisition efforts through paid media, organic channels, CRM, partnerships, and affiliate marketing.
• Direct site merchandising, product uploads, promotions, and digital content updates to drive conversion and engagement.
• Own ecommerce P&L, ensuring sustainable revenue growth with a data-driven, ROI-focused approach.

Brand & Luxury Digital Execution

• Maintain the integrity of the brand’s luxury positioning through all digital touchpoints.
• Brief creative teams and manage on-site brand storytelling, creative assets, and content updates to align with marketing calendar and product launches.
• Ensure all digital initiatives balance brand equity with commercial performance.
• Manage digital assets to enhance customer experience, engagement, and brand perception.

Customer Acquisition, CRM & Retention Strategy

• Own and execute a customer acquisition strategy across paid search, social, influencer marketing, and brand collaborations.
• Oversee CRM strategy, managing customer segmentation, lifecycle marketing, and loyalty programs to enhance retention.
• Build and optimize email, SMS, and retargeting campaigns, ensuring personalization and engagement with high-value customers.
• Develop re-engagement campaigns to drive repeat purchases and brand advocacy.
• Use CLV (Customer Lifetime Value) data to refine acquisition and retention efforts.

Performance Marketing & Digital Execution

• Oversee and execute performance marketing campaigns across Paid Social, SEM, SEO, Retargeting, and Affiliate Marketing, ensuring efficient CAC and strong ROAS.
• Actively manage relationships with external digital agencies, ensuring campaigns are optimized for maximum efficiency and revenue impact.
• Implement and test A/B strategies across digital ads, landing pages, and email marketing to drive incremental improvements.
• Monitor key metrics daily, adjusting strategies and execution in response to performance trends.

Website, UX & Omnichannel Optimisation

• Own and manage daily site updates, including merchandising, promotions, product launches, and UX enhancements.
• Ensure a seamless customer journey, optimizing conversion rate, checkout experience, and personalization.
• Source and manage tech partners and agencies to execute website updates, troubleshooting, and UX improvements.
• Implement CRO best practices, refining the shopping experience through data-backed decisions.

Technology & Digital Tools

• Directly manage ecommerce platform integrations, analytics tools, and CRM systems to streamline digital performance.
• Implement best practices for site speed, mobile optimization, and payment gateway enhancements.
• Work with third-party vendors to execute new site features, plug-ins, and automation tools to enhance efficiency.

Small Team & Growth Potential

• As part of a small but growing team, this role requires a proactive, independent, and entrepreneurial approach.
• Ability to work across multiple areas—strategy, execution, analysis, and optimization—while maintaining focus on the bigger picture.
• Opportunity to grow with the business, shaping the future of the brand’s digital ecosystem as the team scales with your guidance.

You will have the hands-on ecommerce expert with 7-10+ years of experience in digital marketing, ecommerce growth, and CRM execution, be a creative thinker and a background in luxury, beauty, or fashion ecommerce, with a deep understanding of brand positioning and high-end consumer behaviours.

Whilst this is an initial contract / freelance assignment, for the right candidate - it could turn into your perfect permanent role.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.