Strategic Lead

Are you a guru in Inbound Marketing or Content Marketing strategy?

Are you looking for a Strategist role where you can be data-driven and work closely with your clients?

Are you experienced with HubSpot or similar Martech platforms?

We have a Strategist role in this Inbound and Brand Marketing focused agency in Sydney. With the option to work remote or a combination of remote and in office out of their CBD coworking space; the role will work directly with clients to understand their goals and then develop inbound focused digital and content marketing strategies that deliver to objectives. This is also a leadership position, you will guide and build teams, monitor performance against KPIs and drive for process improvements, efficacy, and excellence.

You will have at least 5 years of experience leading data-driven marketing strategies, ideally with solid know-how within inbound marketing and hands on experience with Martech automation platforms such as HubSpot, Marketo, Pardot or Eloqua. In a perfect world you will have worked as an account manager before moving to focus on strategy, within an agency environment. You will be a confident communicator who can guide your internal resources and client marketing teams, with a solid handle on the latest trends within digital and content.

Must haves:

• 4+ years content or marketing role hands-on developing and/or executing inbound strategies
• B2b marketing experience
• Marketing automation tech experience - hands-on (HubSpot, Pardot, Marketo)
• A good understanding and proven experience achieving results using b2b marketing methodologies including:
  • Content marketing strategy development & execution (persona development, SEO, blogging, eBooks, web copy)
  • Briefing and analysing performance of paid distribution channels (Google ads, LinkedIn, industry publications)
  • Website optimisation
  • Email marketing
• Evidence of data-driven strategic decisions and plans based on a test and measure approach
• Confident client-facing communicator
• High accountability for results, can operate in a highly transparent and accountable environment.

Nice-to-haves:

• HubSpot experience
• Agency experience
• Worked as an account manager or project manager before being a strategist, aka understanding how to execute and deliver strategies on budget and on time
• Strong writing and editing skills
• Account-based marketing hands-on experience
• Previous experience in digital marketing - paid social, PPC and/or SEO strategies, set-ups, monitoring and optimisation

If you have the know-how in Inbound Marketing and are looking for a Strategist role in an intelligent and accomplished small to midsized agency – then look no further.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.