Strategist / Copywriter / Digital Marketing

Experienced Freelance Strategist with a strong track record in developing campaign and always-on creative strategies for global and national brands, including Visa, Doritos, Carlton Dry, and Pure Blonde. Skilled in strategy development, creative ideation, and ensuring alignment with audience insights and brand objectives.

Previous roles include Acting Head of Digital at a major non-profit, leading campaign design, creative strategy, content development, and paid social execution, achieving record results in fundraising and conversion efficiency. Also served as Senior Marketing Manager – Social & Content at a leading cultural institution, managing internal teams and external specialists while establishing the organisation’s first audience-centric social strategy.

Additional experience spans equity crowdfunding, brand positioning, and digital strategy across agencies and global organisations in Australia, Canada, and the UK.

Available for freelance, contract, and permanent opportunities.