Digital Strategy

An experienced strategist with a deep understanding of audience profiling, creating meaningful insights to drive strategy. With a background in research and insights, she uses qualitative and quantitative datasets to distill insight into human behaviour, brand behaviour and tackle business challenges. She is currently contracting as Social Insights & Strategy Director at an integrated agnecy. Prior to this Senior Analyst at a media agency working specifically on social analytics and strategy and worked as a content strategist at various agencies. Passionate about what she does, with a great balance of creative thinking backed with data, she is available immediately for freelance and contract roles.