Marketing Manager / Strategist

Marketing and Brand expert with 20 years of experience and an impressive track record of work with high scale and high growth businesses with a focus on the fashion/ beauty/ lifestyle sectors. Brands include - The Dom, Topshop/ Topman, and David Lawrence. Skills and services include:
- Brand identity
- Customer research & insight (qual and quantitative)
- Marketing Strategy – building a 360 plan to drive brand and commercial outcomes
- Outsourced CMO – weekly/monthly/quarterly review of marketing & digital activities. Results review. Channel innovation. Coaching & upskilling.
- Customer acquisition & retention planning & forecasting
- Storytelling/ Campaign narrative & content
- Marketing Channel Audits
- Website Audit & Conversion Rate Optimisation
- Digital Roadmap – growth through enhancements to existing digital sales channels/new digital channels.
- Strategic Projects
A warm personality with exceptional communication skills and commercial nous. Available immediately.